Huginn Muninn is an Icelandic clothing brand captained by a family with a long tradition within the Icelandic textile business and the stable vision to make high-end clothing available to everyone.


Our story

In 2008, with a gap in the Icelandic market for fine affordable men clothing, we set out to develop our brand Huginn Muninn. After one and a half year of pattern making we were finally ready to introduce the world to the Huginn Muninn shirt.

Fine dress shirts are the signature item of Huginn Muninn, merging style and function in a balance, designed to match the needs of the men of today. The Huginn Muninn shirt is crafted with traditional timeless expertise and the ever-present eye of Iceland’s deep tailor-making and lifestyle heritage. Unconventional but carefully crafted details define the fresher twist of the Huginn Muninn shirt.


Fashion designer and tailor Guðrún Guðjónsdóttir is the mind and craft behind Huginn Muninn’s collections. Only 22 years old she had finished four years in tailoring in Iceland and three years in Fashion and Textile design in Milan, with honors. With her associates she has been developing the brand from the start and the development continues to this day.


Our goal is to create shirts that suit everyone, whether you are a business man, want to stand out or just feel comfortably casual.

Huginn Muninn first collection launched winter 2011 and was in stores all over Iceland. People began noticing the newcomers and in the winter 2012 it was the bestselling item in one of the Icelandic design department store that carried over 60 Icelandic brands at the time.

In 2013 Huginn Muninn's first women shirt collection saw the light of day and was first presented with the men shirts in RFF, Reykjavik fashion festival in March the same year. The women’s collection has been growing and is in constant development to be able to obtain the best possible fit, it’s a constant progress.

Even with the financial crisis and with retail stores coming and going we have through the years kept a loyal customer base.

We have now opened the door to our showroom ‘Huginn Muninn Store’ at Bíldshöfði 16 where the greatest selection is located. Alongside it, we have launched Huginn Muninn ecommerce store for further reach to our customers.

The making of the shirt

All Huginn Muninn shirts are made in Lithuania by a high-quality shirt manufacturer VILKMA AB.

Vilkma was established in 1967 in Ukmergė, a small town near Vilnius in Lithuania. Enthusiasm about production, knowledge of the latest technologies in combination with experience and competences acquired over many years, attention to details and reliable service are the main elements that ensure that the product we make is always among the best.

The Brand Name

Huginn Muninn is born out of the depth of the Icelandic roots.

Norse mythology is the body of myths of the North Germanic people stemming from Norse paganism and continuing after the Christianization of Scandinavia and into the Scandinavian folklore of the modern period.

Norse mythology consists of tales of various deities, beings, and heroes derived from numerous sources from both before and after the pagan period, including medieval manuscripts, archaeological representations, and folk tradition.

In Norse mythology, Huginn and Muninn are a pair of ravens described as perching on the god Odin’s shoulders. Huginn and Muninn represent Odin's thoughts and memory. Huginn as Odin’s thoughts and Muninn as Odin’s memory or mind.

The Prose Edda explains that Odin is referred to as “raven-god” due to his association with Huginn and Muninn.Heimskringla details that Odin gave Huginn and Muninn the ability to speak so that they could fly every morning all over the world, Midgard, and be Odin’s eyes and ears and bring back to him at the end of the day, what they had witnessed. In the Poetic Edda, a disguised Odin expresses that he fears that they may not return from their daily flights. But he's more afraid of Muninn (memory) not to return than Huginn (thought). More afraid of losing his memory and mind than his thoughts. This is embroidered in our shirt ribbon that is around each man shirt, split in to two sections.

,,Huginn ok Muninn
fljúga hverjan dag
jörmungrund yfir;
óumk ek Hugin,
at hann aftr né komi,
þó sjáumk ek meir of Munin."