HUGINN MUNINN IS AN ICELANDIC CLOTHING BRAND CAPTAINED BY A FAMILY WITH A LONG TRADITION WITHIN THE ICELANDIC TEXTILE BUSINESS AND THE STABLE VISION TO MAKE HIGH-END CLOTHING AVAILABLE TO EVERYONE.

OUR STORY

In 2008, with a gap in the Icelandic market for fine affordable men's clothing, we set out to develop our brand Huginn Muninn. After one and a half years of pattern making, we were finally ready to introduce the Huginn Muninn shirt to the world.

Fine dress shirts are the signature item of Huginn Muninn, merging style and function in a balance designed to match the needs of the men of today. The Huginn Muninn shirt is crafted with traditional timeless expertise and the ever-present eye of Iceland’s deep tailor-making and lifestyle heritage. Unconventional but carefully crafted details define the fresher twist of the Huginn Muninn shirt.

 

OUR GOAL IS TO CREATE SHIRTS THAT SUIT EVERYONE, WHETHER YOU ARE A BUSINESS MAN, WANT TO STAND OUT OR JUST FEEL COMFORTABLY CASUAL.


Huginn Muninn first collection was launched in winter, 2011 and appeared in stores all over Iceland. People began noticing the newcomers, and in winter, 2012 it became the bestselling item in one of the Icelandic design department store that carried over 60 Icelandic brands at the time.

In 2013, Huginn Muninn's first women's shirt collection came to light, and was first presented with the men's shirts in RFF, Reykjavik Fashion Festival in March of the same year. The women’s collection has been growing and being developed continuously to be able to obtain the best possible fit in the process.

Even with the ongoing financial crisis and retail stores coming and going we managed to keep a loyal customer base through the years.

We have now opened the door of our showroom ‘Huginn Muninn Store’ at Bíldshöfði 16, where our greatest selection is located. Alongside, we have launched Huginn Muninn e-commerce store for further reach to our customers.
 

THE MAKING OF THE SHIRT
All Huginn Muninn shirts are made in Lithuania by a high-quality shirt manufacturer VILKMA AB.

Vilkma was established in 1967 in Ukmergė, a small town near Vilnius, capital of Lithuania. Enthusiasm about production, knowledge of the latest technologies in combination with experience and competences acquired over many years, attention to details and reliable service are the main elements that ensure that the products we make have always been among the best.

THE BRAND NAME

Huginn Muninn is born out of the depth of the Icelandic roots.

Norse mythology is the body of myths of the North Germanic people stemming from Norse paganism. It continued after the Baptism of Scandinavia and into the Scandinavian folklore of the modern period.

Norse mythology consists of tales of various deities, beings, and heroes derived from numerous sources of both before and after the Pagan period, including medieval manuscripts, archaeological representations, and folk tradition.

In Norse mythology, Huginn and Muninn are a pair of ravens described as perching on the god Odin’s shoulders. Huginn and Muninn represent Odin's thoughts and memory, Huginn being Odin’s thoughts and Muninn his memory, or mind.

The Prose Edda explains that Odin is referred to as “raven-god” due to his association with Huginn and Muninn. Heimskringla details that Odin gave Huginn and Muninn the ability to speak so that they could fly every morning all over the world, Midgard, and be Odin’s eyes and ears. At the end of the day, they bring back to him what they had witnessed. In the Poetic Edda, a disguised Odin says that he fears they may not return from their daily flights. However, he's more afraid that Muninn (memory) may not return and not Huginn (thought). He is more afraid of losing his memory and mind than his thoughts. This is embroidered in our shirt ribbon that is around each man's shirt, split into two sections.


,,Huginn ok Muninn
fljúga hverjan dag
jörmungrund yfir;
óumk ek Hugin,
at hann aftr né komi,
þó sjáumk ek meir of Munin."