Summer 2018

SPRING / SUMMER 2018 On a grey summer's day, we drove 50km north of Reykjavik to the secluded fjord of Hvalfjörður, the “Whale Fjord”. Ones it connected Reykjavik to the north but after the construction of the 5.7km Hvalfjarðargöng tunnel finished, it faded from everyday use and became especially quiet and tranquil.    This 50km coastal route is unique for its beauty with its shores, sloops, greenery, canyons and waterfalls. One of the highest waterfall of Iceland lies within one of the canyons with its whooping 198meter fall. Hvalfjörður has quite the history as well. The fjord played a part as a naval base of the British and American navies during World War II, being perfectly located in the middle...

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Winter 2017 Campaign

FALL / WINTER 2017 As you know the winters here are quite dark and picking the darkest day of the year for our photoshoot wasn't maybe the best idea.But the weather is unpredictable and sometimes (read always) you don't get to choose. You just have to go with it. We can’t put our finger on what exactly is the reason why we love Reykjavík. If it is the contrast of nature and city life, architecture, street graffities and murals, the food, the abundance of arts, music and culture or just the people. But what ever it is we feel at home here. The first Norseman to settle in Iceland and live here for the rest of his life was Ingólfur...

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